The 2025 summer transfer window has kicked off early for several English clubs, as they began planning either to salvage what they can after a disappointing season or to build a new project that revives hope among their fans. Between signing promising talents and parting ways with players who could no longer add value, the 2025 transfer market is already taking shape even before the official window opens in most leagues.
In this report from Fantasy 24 Club, we shed light on the most notable clubs that have either sealed major deals or started restructuring their squads during the early weeks of the 2025 summer transfer window.
Matheus Cunha: A strong attacking signing from Wolverhampton for €75 million. The Brazilian forward is known for his versatility across the front line and is expected to be a major addition to the squad.
Bryan Mbeumo: The Brentford winger is close to completing his move, with reports indicating that the deal is in its final stages.
As part of the squad overhaul, Manchester United released 10 players in one go — a move that signals a clear shift in direction within the club. Among the most notable departures:
These decisions highlight manager Rúben Amorim’s clear intent to build a new team from the ground up, relying on players with greater dynamism and tactical discipline.
Tactical Insight:
Analysts believe that Manchester United is finally taking a more strategic approach to the transfer market — especially with the acquisition of a high-caliber striker like Cunha, and the pursuit of effective wingers such as Mbeumo. The focus on offloading underperforming players reflects a desire to cut down the wage bill and create room for investing in emerging talents.
Brentford entered the 2025 summer transfer window aiming to continue its ambitious project, following a rollercoaster season that nearly saw them qualify for European competition—if not for defensive vulnerabilities that cost them vital points in the final rounds.
As part of their effort to strengthen the squad, Brentford kicked off the transfer window with two notable signings:
Caoimhín Kelleher: Formerly Liverpool’s second-choice goalkeeper, Kelleher delivered an outstanding performance in the second half of last season. He has now officially joined Brentford. Analysts have described this as one of the “smartest signings” of the summer, thanks to his strong potential and reasonable price tag.
Kayode: The right-back arrives from Fiorentina and is known for his impressive pace and attacking runs down the flank — qualities that align well with Brentford’s dynamic style of play.
Brentford remains committed to its well-known philosophy: focusing on signing young players with high technical ability and long-term development potential. This approach provides the team with both tactical consistency and long-term financial flexibility.
On the other hand, the transfer window saw a key exit — Dutch goalkeeper Mark Flekken completed a move to Bayer Leverkusen. The transfer is considered a significant one, as Flekken was Brentford’s first-choice goalkeeper last season.
Brentford continues to operate with quiet efficiency in the transfer market, relying on smart, data-driven signings rather than flashy headlines — staying true to the club’s identity and long-term strategy.
Despite their stunning triumph in the UEFA Europa League this season, Tottenham Hotspur has not rested on its laurels. Instead, the club has swiftly begun shaping a new footballing project aimed at building a more consistent and competitive squad capable of challenging across all competitions.
The club made a controversial decision by sacking manager Ange Postecoglou, who had just led Tottenham to their first-ever European title. The move sparked widespread debate, but the replacement was both bold and promising: Thomas Frank, the former Brentford manager and one of the Premier League’s most tactically astute coaches.
Frank’s appointment signals Tottenham’s intent to pursue stability, structured football, and youth development as cornerstones of their next phase.
Goalkeeper Fraser Forster
Along with several young players who were not part of the new manager’s plans.
Despite their continental triumph, it was an unusual season for Spurs — they started strong but later suffered a dramatic drop in form that nearly dragged them into a relegation battle.
That’s why the club’s decision to make a radical managerial and squad shift seems logical, aiming to build a long-term football project rather than relying solely on a “moment of glory.”
It appears that West Ham United’s management has decided to turn the page after a disappointing season that yielded little in terms of achievements — aside from the relative success of avoiding a complete collapse, thanks to the efforts of manager Graham Potter. Now, the London club is embarking on a comprehensive rebuilding process, aiming to phase out the old guard and construct a young, ambitious team with future European aspirations.
The summer transfer window began with a wide wave of departures involving several players who had been key figures in West Ham’s squad in recent seasons. The most notable names include:
Aaron Cresswell
Vladimír Coufal
Łukasz Fabiański
Danny Ings
These players played significant roles during the club’s recent successful years, but the management believes the time has come to inject fresh blood into the squad and move forward with a new vision.
West Ham kicked off their summer business by signing French defender Jean-Clair Todibo, widely regarded by European analysts as one of the top 10 centre-backs in the world today. The move is seen as a major step that reflects the club’s intent to strengthen the backline and build a cohesive, competitive project moving forward.
West Ham’s swift moves in the transfer market point to a new strategic direction — one focused on reducing the squad’s average age, enhancing defensive quality, and providing tactical flexibility for manager Graham Potter.
The key challenge ahead will be to compensate for the experience lost and to build a solid core around the new arrivals, laying the foundation for a sustainable, long-term project.
As the 2025 summer transfer window kicks off early, several clubs have revealed clear intentions to make radical changes to their squads — whether to bounce back from last season’s disappointments or to launch ambitious new projects focused on stability and competitiveness.
With a mix of officially completed deals and others still under negotiation, this year’s summer market is shaping up to be one of the hottest and most exciting in recent years — with fans eagerly watching to see where the game’s biggest stars will land.